Marketing and Advertising
Once your site is 'live', how do we tell the major search engines? This process is called SEO, or Search Engine Optimization. Some business exclusively offer SEO services. We've learned over the years that the algorithms for processing search queries are proprietary and they do change. So, the best way to keep your pages relevant, is to have a good foundation of proper XHTML, CSS, content and to keep the pages dynamic.
Promotion is the process of submitting your site to the various search engines. Telling Google you're alive is not complicated, only time consuming. Getting your page listed in the more popular search engines (Google, Yahoo, Alta Vista) can take up to 8-12 weeks. Yes, the Internet is just that big!
We can aggressively promote your site, or assist you in promotion; moreover, we can make a plan for continued high rankings in popular search engines.
Although our degrees are in computer technologies, we recognize the need for a marketing strategy. We will gladly work closely with your advertising agency to synchronize the message with the web site. For smaller companies, we can work with your local newspaper, radio and television advertising folks to achieve the same goal.